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Cotswold
Line Railbus scoops prestigious national rail award
The
Cotswold Line Railbus
has
scooped a top prize at the National Community Rail Awards.
The annual
awards are held by the Association of Community Rail Partnerships to
recognise excellence in promoting best practice in community rail
development.
The
Cotswold Line Railbus took the coveted top prize in the Local Transport
Integration category after being entered by Oxfordshire County Council,
who pay for the services.
The
Cotswold Line Railbus, started as a taxibus in the villages surrounding
Charlbury using funding from the government’s rural bus challenge scheme
in the late 1990’s.
When the
council took over the funding in 2004, the buses, bus stops, timetables
and leaflet were given a new "Cotswold Line Railbus" image and this
website was launched. A brighter new leaflet was distributed across West
Oxfordshire last year and the website re-launched. Better promotion has
been successful in attracting more passengers over the past five years.
In making
the award, the judges said “they were pleased to see a well thought out,
integrated bus/rail service coupled with excellent marketing materials,
doing what it was designed to do.”

The
council also won an award for a line guide leaflet to promote North
Oxfordshire and the Oxford Canal by using the Oxford Canal Line between
Oxford and Banbury. The line guide was produced for the award-winning
partnership which also includes First Great Western, British Waterways,
Cherwell District Council and Heyford-based Oxfordshire Narrowboats.
County
Councillor Rodney Rose, Cabinet Member for Transport Implementation
said: "It is always nice to get awards and these latest two recognise
the work we are doing in raising the profile of the railways as a viable
and cost effective alternative to the car.
I also acknowledge the role played by the dedicated team of bus drivers
from RH Transport who operate the Railbus services for the county
council, and our partners in the Oxford Canal Partnership without whose
support we would not have achieved our success.” |